Harnessing the Power of Guest Storytelling

Jenna Dubrick, Corporate Senior Marketing Manager, White Lodging Services, discusses how White Lodging harnesses the power of guest storytelling at the HSMAI Digital Marketing Strategy Conference 2016

Revenue Management & Digital Marketing: Are they playing in the same sandbox?

Insights from the Social Failure of Big Brands

Categories: Marketing, Digital
Insight Type: Videos

Related Insights

Brand Chief Digital Officers Tackle Pressing Concerns and Solutions August 3, 2023

This summer in Toronto, HSMAI gathered Brand Chief Digital Officers (CDOs) for an Executive Roundtable. Participants engaged in candid discussions, shedding light on the hurdles they face in technology, staffing, and financial realms, while exploring effective remedies.

HSMAI Adrian Awards Best Practice: Moxy APAC Campaign July 27, 2023

The 2023 Adrian Awards are now open! Take some inspiration from last year’s Best of Show –Marriott – Moxy APAC. Submit your entry for the 2023 Adrian Awards by September 8, 2023.

The Essentials of Paid Media April 7, 2023

Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Paid Media and how hotels can best take advantage of these marketing channels: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

1660 International Drive
Suite 600
McLean, VA, 22102

1-703-506-3280