Midyear forecast: Will a slow start continue? | By Robert Rauch

At Woodstock, Neil Young approached the microphone and said, “This song starts out slow and fizzles out altogether.” Well, this year started out slow but it will not fizzle out. Contrary to those who feel the party is over, 2016 will continue the trend line of 2015 albeit with a somewhat muted feel and a slow start. This summer will jump with average rate growth due to unprecedented leisure demand stimulated by low gasoline prices and that American mindset: “It is my birthright to travel and visit my friends and family! “

Categories: Marketing, Revenue Management, Channel Management
Insight Type: Articles