Defining a Strong New Target for All-Inclusive Vacation Marketers | By Anthony Fountas

Many all-inclusive vacation brands want to explore new marketing territories. Returning guests account for much of their business, and companies need to increase new customer bookings to be more profitable. Data from GfK MRI’s Survey of the American Consumer points to a group of travelers who may help them reach that goal.

Categories: Marketing, Mobile, Revenue Management, Channel Management
Insight Type: Articles