The Convergence of Sales With Marketing, Revenue Optimization, Distribution, and Operations: Part 1 — Collaboration

Everyone has a story about working with others. Holly Zoba, CHDM, principal at Influencer Sales, shared one of her most memorable experiences collaborating with other disciplines in the hospitality industry with attendees at HSMAI’s Sales Leader Forum 2019.

Back in the 1990s, when she was running sales and marketing for 15 Washington D.C. area hotels, Zoba worked with AOL to write up tourist information about Washington to put online. In return, AOL created a system that allowed Zoba’s team to chat live with customers who had questions about the city. Zoba’s team brought in $400,000 in additional revenue by recommending their own hotels to tourists. “It was a huge lesson to me, how partnering with other people can be really, really profitable,” Zoba said, “and I happily never forgot that.”

Save the Date: 2020 HSMAI Sales Leader Forum and Awards Dinner: October 27-28, Westin Stonebriar, Frisco, TX


Categories: Sales
Insight Type: Presentations, Videos