The Skills Required for Hospitality Sales, Marketing & Revenue Jobs

The labor shortage affecting the U.S. economy as a whole has been particularly felt in the hospitality industry, leading participants at HSMAI’s Spring Curate 2018 event to identify talent acquisition and retention as a priority issue. We followed up on that at the recent Fall Curate 2018, where we asked attendees to answer a series of questions related to talent development in hospitality sales, marketing, and revenue optimization — including the skills required for each area. Here’s what they told us:

Most important for sales: INITIATIVE

Most important for marketing: COMMUNICATIONS

Most important for revenue optimization: TECHNICAL SKILL

Most important to retaining talent: COMPENSATION

More important for teams: DIVERSITY OF THOUGHT

Categories: Marketing, Revenue Management, Sales
Insight Type: Articles