Daniel Levine, Executive Director, Avant Guide Institute, delivered a keynote address on Global Trends & Evolving Customers…and what they mean for hotel marketing, at the HSMAI Marketing Strategy Conference, part of Commercial Strategy Week 2022.
Mark your calendars for HSMAI Commercial Strategy Week 2023: June 26-29, Toronto, Canada!
Insights from Karen McWilliams, CRME, Vice President of Revenue Strategy, Concord Hospitality, during a Lightning Round session at ROC Americas, part of HSMAI Commercial Strategy Week 2022.
Mark your calendars for HSMAI Commercial Strategy Week 2023: June 26-29, Toronto, Canada!
Industry leaders featured during HSMAI Commercial Strategy Week 2022 share their perspectives on current events in the hotel and travel landscape, what the future holds for commercial strategy in hotels, and other important issues affecting the industry today.
Longwoods International’s most recent research looking at American Travel Sentiment towards the current relationship between one’s work and travel as compared to last year, showed several interesting things including:
This likely signals a shift in travelers really needing to disconnect more when they get away for leisure purposes, despite the growing trend of “bleisure” travel! These folks felt always “on” or connected to the office during the pandemic and now are seeking more of a break when it’s “leisure time!” Hear more about the findings from Longwoods President & CEO Amir Eylon, for HSMAI:
Stephen Hambleton, CRME, Product Management and Product Success, IDeaS Revenue Solutions, provides insights into leveraging automation and targeting segmentation for a new approach to pricing during a Lightning Round session at ROC Americas, part of HSMAI Commercial Strategy Week 2022.
Mark your calendars for HSMAI Commercial Strategy Week 2023: June 26-29, Toronto, Canada!
Ashley Sellhorst, Director of Sales, Sojern, and member of the HSMAI Rising Sales Leader Council, provided insights during her Lightning Round session at HSMAI’s Marketing Strategy Conference 2022, part of Commercial Strategy Week.
Mark your calendars for HSMAI Commercial Strategy Week 2023: June 26-29, Toronto, Canada!
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
PLATINUM – DIGITAL MARKETING | VISIT NORWAY
Agency Partner: Visit Norway/Maverix
BACKGROUND
When General Motors aired a Super Bowl commercial with Will Ferrell being obsessed with how Norway has outdone the United States in its use of electric vehicles, Visit Norway saw an opportunity to maximize the exposure and highlight the country’s sustainable solutions, in a world increasingly focused on climate change
CAMPAIGN
Visit Norway capitalized on being in the spotlight after the Super Bowl spot, launching a social media campaign that aimed to create a general desire to travel to Norway.
RESULTS
The campaign generated 1.8 million impressions, a reach of 3.1 million, and more than 70,000 engagements across Facebook, Twitter, Instagram, and YouTube. The centerpiece video, “Where are you, Will?” generated 450,000 views and 22,000 engagements. In addition to receiving a lot of media attention and trending on Twitter, the video was listed as one of the top four in Adweek and received favorable mentions in The Next Web, Meedia (Germany), and Kampanje (Norway).
Insights into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
PRESIDENT’S AWARD – RECOVERY MARKETING | ACCOR
BACKGROUND
Accor set out to launch a campaign encouraging people to visit its hotels and reenter the travel world. In addition, Accor wanted to raise the profile of its loyalty program, ALL – Accor Live Limitless, in North America.
CAMPAIGN
Accor partnered with Momentum Worldwide and celebrity Neil Patrick Harris to reignite people’s passion for travel. They created a series of five comedic tutorial videos depicting Neil’s struggles with the basics of human interaction, covering topics such as how to pack and how to greet people. Each video featured an Accor destination, linking back to its main offer. Accor supported the campaign through digital and PR tactics, and the videos were housed on a microsite, which was promoted via email and display and social advertising.
RESULTS
The campaign achieved 1.5 billion combined impressions across digital, social media and PR, and Accor saw a 111% increase in bookings and 141% increase in revenue, versus the same period in 2019. The campaign was also picked up by publications such as People, Travel + Leisure, and Conde Nast Traveler.
Enter the 2022 Adrian Awards Competition
HSMAI ROC Americas Lightning Round presentation by Erica Lipscomb, SVP, Revenue Strategy, Crescent Hotels & Resorts, part of HSMAI Commercial Strategy Week 2022.
Mark your calendars for HSMAI Commercial Strategy Week 2023: June 26-29, Toronto, Canada!
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