The direct booking trend: What is it really about?

As Lennert de Jong of citizenM writes, if we want to better understand the debate, we need to dig deeper into this heated subject and shine some light on it from different angles.

Article excerpted from The HOTEL Yearbook Special Edition – Digital Marketing 2017, published in partnership with the HSMAI Foundation. All HSMAI members can download a free version of this publication via

Categories: Marketing, Digital, Revenue Management
Insight Type: Articles