The next era of hotel distribution: Connecting supply and demand in the moments that matter

Because a hotel’s inventory is perishable, the core of the hospitality business, according to Google’s Javier Delgado Muerza, is to manage occupancy in such a way that revenue is optimized. To do this effectively, you’ve got to connect with travelers in a relevant way in every moment that matters, he says.

Article excerpted from The HOTEL Yearbook Special Edition – Digital Marketing 2017, published in partnership with the HSMAI Foundation. All HSMAI members can download a free version of this publication via

Categories: Marketing, Digital, Revenue Management
Insight Type: Articles