The Essentials of Owned Media

Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

 

Learn more about HSMAI’s Hotel Digital Marketing Essentials +  which provides a comprehensive overview of the hotel digital marketing landscape.