Flo Lugli, founder and principal of Navesink Advisory Group, provides an overview of distribution, from its history, to its evolution across platforms, to its convergence with revenue optimization and marketing.

Author: CS Ramachandran, CRME, HSMAI Revenue Advisory Board Member & Director Revenue Management – South Asia, Middle East and Africa at Preferred Hotels & Resort The big challenge for the Revenue…

Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during certain periods as compared to other dates.

As we approach a year that will very likely be marked with more uncertainty, increased competition from all directions and even more pressure to perform, many hospitality executives are making a New Year’s resolution to take better advantage of their organization’s data. With all of the buzz and hype around data and data science, it’s easy to resolve to “get more of it”. It’s harder to actually do it.

Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website that’s not good! So what can hotels do?

In this war to win the hearts and minds of modern travelers, intermediaries like Google, Expedia and Priceline have the resources and major strategic advantages. Individually and collectively, they have massive financial resources to invest in technology (website and mobile), systems, databases, marketing, talent and so forth more than any single chain, much less an independent property.