Over the last few years, debate has ensued about whether the word “commercial” would appear, or stick, in the titles for roles that traditionally were hospitality sales, marketing, revenue, distribution, or loyalty.  At HSMAI Americas’ recent Commercial Strategy Week, many of the 750 hospitality leaders in attendance debated, defined, redefined, and defended the label repeatedly.

Reyes, director of revenue management at Foxwoods Resort Casino in Connecticut, will receive the 2022 Single/Multi-Unit Revenue Optimization Professional of the Year Award during HSMAI ROC Americas, taking place June 29.

During this year’s ROC Americas, Sacks will present his general session “Economics Beyond the Forecast” on June 29. The session will share Tourism Economics’ latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover.

Christian Boerger, CRME, CHBA, CHDM, vice president of revenue strategy at Oxford Collection, will receive the 2022 Corporate Revenue Optimization Professional of the Year Award during HSMAI ROC Americas, taking place June 29.

Orkin will be honored with the HSMAI Vanguard Award for Achievement in Revenue Optimization at HSMAI ROC Americas 2022. Here, he talks more about his pioneering work.

This list, compiled by members of the HSMAI Rising Revenue Optimization Leader Council, offers ideas on how to maximize and prioritize your time, increase productivity, and refocus on what’s important.

Price adaptations have rapidly moved from being a profit optimization lever to an essential tool for commercial survival in times of massive cost turbulences. Yet, price increases are often implemented quickly and in an indistinguishable manner. What do we do about it?

HSMAI recently hosted its Hotel Management Company Chief Revenue Officer Virtual Executive Roundtable, where revenue optimization leaders discussed a wide range of topics, including forecasting data points, compensation programs, evolving KPIs, food and beverage pricing, and more.

While some challenges persist in the hospitality industry, things are looking up in certain areas, as revenue optimization leaders discussed during the HSMAI Brand Chief Revenue Officer Virtual Executive Roundtable.

HSMAI’s Revenue Optimization Advisory Board recently discussed the potential impact of commercial solar and EV charging on hotels’ revenue and profit strategy. For revenue optimization professionals who might have this on their radar, here are some considerations that arose from the discussion.

Given the current situation of uncertainty, there are a few things that will assist you as you navigate into the new year and think about the direction needed to optimize revenue and profitability.

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including David Warman, Principal, Red House Strategy.

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Rhett Hirko, CRME, Global Vice President of Revenue Optimization Preferred Hotels & Resorts.

Technology is advancing at a lightning pace right now thanks to all of the innovation that has come out of the pandemic, changing how many revenue optimization professionals do their jobs.

Adam Sacks from Tourism Economics spoke about the outlook for hospitality and travel to two HSMAI audiences at Commercial Strategy Week in Dallas, delivering an optimistic outlook about travel recovery, which he says will have four characteristics.

Brands are enjoying 2019 all over again, while hotel management companies are more focused on cross-teams collaboration and how people work, according to participants at HSMAI’s Brand and HMC Chief Revenue Officer Executive Roundtables.

Gregory Cross introduced revenue management to Hilton and helped evolve it at Hyatt. In a new book, he shares his story.

Recently, Villalobos, HSMAI’s 2021 corporate Revenue Optimization Professional of the Year, sat down with HSMAI to share what she loves about revenue management.

Recently, Noone sat down with HSMAI to share what she loves about teaching and how her career has been shaped through the years.

Recently Batra sat down with HSMAI to share how his career has evolved and what this award that will be given out at the upcoming ROC Americas means to him.

In advance of HSMAI’s ROC Americas, presenters from the breakout session “Three Things You Can Do Tomorrow to Improve Profit Optimization at Your Property” gave a preview of the issues and what attendees can expect from their session.

A pioneer in helping the hospitality industry understand big data and distribution, Estis Green has had the kind of career that wins you awards. The latest is HSMAI’s Vanguard Award for Achievement in Revenue Management, which Estis Green will receive during ROC Americas 2021.

Tourism Economics’ Adam Sacks offers a preview of his general session at HSMAI’s upcoming ROC Americas event — including why he thinks ‘the industry remains strong.’

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Cesar Wurm, Vice President of Commercial and Revenue Management IHG.

Is the talent shortage hitting hardest at the unit or corporate level? Hospitality executives across functions — sales, marketing, revenue, digital, and assets — says it’s a little bit of both. Or in some cases, a lot.

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Dana Cariss, CHDM, Vice President of Revenue Strategy and Distribution, CoralTree Hospitality.

Hotel asset managers and ownership groups have faced unique challenges over the past year and a half. With that in mind, HSMAI hosted its first-ever virtual Hotel Ownership Group Executive Roundtable on June 29 to give them the opportunity to share their thoughts on recovery and how they’re moving forward.

Demand pricing, brand support, and revenue management systems are among the biggest concerns of hospitality chief revenue officers right now— and were prime topics of discussion during HSMAI’s virtual CRO Executive Roundtable on June 17 for revenue professionals from hotel management companies.

Here are questions that revenue leaders from across the hospitality industry suggest asking any RMS provider you’re considering.

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Eliot Hamlisch, EVP of Loyalty and Revenue Optimization, Wyndham Hotels & Resorts.

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Jonathan Capps, Vice President of Revenue, Charlestowne Hotels.

HSMAI’s exclusive event for Organizational Members will focus on identifying the post-pandemic metrics ‘that help us all speak the same language.’

HSMAI’s Revenue Optimization Advisory Boards insights on the temporary and more permanent effects of the pandemic on RM technology.

We’re profiling the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Sonali Fernando, regional director of revenue for Virgin Hotels.

With many hotel companies having the urgent need to finally focus on profit after a year of tackling other priorities, how can revenue professionals innovate to support a bottom-line strategy? Members of HSMAI’s Revenue Optimization Advisory Board shared their ideas for profit optimization a recent call.

One of the most valuable sources of information when you are working through a crisis and trying to figure out what to do is your peers. With that in mind, HSMAI brought together more than two dozen revenue executives from hotel management companies to share their wealth of knowledge with one another during a virtual Executive Roundtable.

Revenue leaders have a lot on their mind these days — such as planning and innovating to bring revenue back to pre-COVID levels. HSMAI hosted a virtual Brand Chief Revenue Officer Executive Roundtable, bringing together revenue executives to discuss some of the ways they’re doing that.

There is no doubt that the coronavirus pandemic has wreaked havoc on the global hotel industry. But the pandemic presents opportunities as well; but only if we can properly harness the changing consumer behavior once the recovery begins.

Raul Moronta, CRME, CHIA, has had a career path that closely tracks with the growth and evolution of hospitality. Over more than 25 years, he’s gone where the industry has gone, from sales and operations to revenue and commercial strategy.

There’s no shortage of innovative things that members of HSMAI’s Revenue Optimization Advisory Board have tried that could last well beyond the pandemic. Need inspiration for transforming your own hotel revenue operation? Here are a few of the most popular ideas that ROAB members shared on a recent call.

For hotels, loading negotiated rates in a timely manner is key to successful corporate travel sales.

If we think of hotel revenue teams as doctors, they are prescribing strategy to marketing and sales teams. HSMAI’s Revenue Optimization Advisory Board discussed this topic on a recent call and shared what they believed was the prescription for success.

Key takeaways from the HSMAI ROC Middle East session focused on the future of in-person versus virtual or hybrid events.

A Look Back at 2020’s Most Read HSMAI Revenue Optimization Insights.

HSMAI Middle East recently hosted ROC Middle East, a one-day hybrid event. During the closing program, Kempinski Hotels’ Amanda Elder and JA Resorts & Hotels’ Thomas Grundner joined the Dubai College of Tourism’s Jeff Strachan to give an overview of the day.

Tim Wiersma, CRME, recently shared key insights from the HSMAI Recovery Connections session “From Revenue to Profit: Can You Make the Shift?” during a recent interview with HSMAI.

Insights on a career path through sales and revenue, leading to operations, leading to a “triangle approach.”

HSMAI’s Revenue Optimization Advisory Board discussed the importance of UX when it comes to revenue optimization on a recent call, with members noting that presenting data or other information in a seamless way is crucial not just for customers but for internal purposes as well.

A panel at Hospitality Financial and Technology Professionals’ recent CYBER HITEC conference offered a potential revenue source for an industry eager for recovery solutions.

How the pandemic is reshaping the hospitality industry in ways that are sure to have a lasting if not permanent impact.

The issues haven’t changed dramatically since their last “scouting” exercise conducted in December 2019, but the context has shifted. It is sort of a “same story, different tune” situation.

HSMAI’s Revenue Optimization Advisory Board discuss the four revenue-focused topics that will be discussed in HSMAI Recovery Connections sessions.

Gardiner, managing director of revenue management at Best Western, shares his experience of working through the pandemic, including advice for hospitality professionals who are returning from furlough.

McBride talked to HSMAI about that experience, including advice for hospitality professionals who are returning from furlough.