Commercial Strategy Week Insights: Multiverse of Madness – A Revenue Manager’s Take
HSMAI ROC Americas Lightning Round presentation by Chinmai Sharma, President – Americas, RateGain, part of HSMAI Commercial Strategy Week 2022.
HSMAI ROC Americas Lightning Round presentation by Chinmai Sharma, President – Americas, RateGain, part of HSMAI Commercial Strategy Week 2022.
HSMAI ROC Americas presentation by Adam Sacks of Tourism Economics, part of HSMAI Commercial Strategy Week 2022.
Over the last few years, debate has ensued about whether the word “commercial” would appear, or stick, in the titles for roles that traditionally were hospitality sales, marketing, revenue, distribution, or loyalty. At HSMAI Americas’ recent Commercial Strategy Week, many of the 750 hospitality leaders in attendance debated, defined, redefined, and defended the label repeatedly.
Reyes, director of revenue management at Foxwoods Resort Casino in Connecticut, will receive the 2022 Single/Multi-Unit Revenue Optimization Professional of the Year Award during HSMAI ROC Americas, taking place June 29.
During this year’s ROC Americas, Sacks will present his general session “Economics Beyond the Forecast” on June 29. The session will share Tourism Economics’ latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover.
During the recent Hospitality School Revenue Management Faculty Forum, hosted by the HSMAI Foundation, participants from hospitality schools discussed various topics related to student perceptions of the industry, specifically within revenue management.
Christian Boerger, CRME, CHBA, CHDM, vice president of revenue strategy at Oxford Collection, will receive the 2022 Corporate Revenue Optimization Professional of the Year Award during HSMAI ROC Americas, taking place June 29.
Orkin will be honored with the HSMAI Vanguard Award for Achievement in Revenue Optimization at HSMAI ROC Americas 2022. Here, he talks more about his pioneering work.
During HSMAI ROC Americas, held June 29, Dave Roberts, professor at Cornell University, will present his session, “The Post-Pandemic Evolution to Revenue Strategy,” discussing the requirements for shifting your organization in the short- and long-term to stay ahead of the revenue optimization evolution.
Now more than ever before, consumers are driving the content they want — and don’t want — to see. How do we as hoteliers control the content chaos? The HSMAI Global Distribution Advisory Board recently discussed how they are managing content at their companies.
Fifty-five Wyndham team members received their Certified Revenue Management Executive designations and were honored with a virtual graduation ceremony. Here’s the ROI they received as a result of this unique team-building program.
The hospitality labor shortage is real, and there are few easy answers. Talent was lost in 2020 to furloughs and layoffs, but also to individuals who chose to retire, transition to other industries, or downsize their household income to accommodate diverse needs. How can we market the career potential and the core purpose of the industry to a new base?
As the pandemic recovery goes on, we’ll continue to make strides to rebuild and reinvigorate our teams. HSMAI and the Foundation will provide the resources necessary to help members make this progress.
This list, compiled by members of the HSMAI Rising Revenue Optimization Leader Council, offers ideas on how to maximize and prioritize your time, increase productivity, and refocus on what’s important.
As technology evolves and many people shift to making more purchases online, especially since the start of the pandemic, many questions arise around the future of electronic distribution. These questions and more were discussed during a recent HSMAI Global Distribution Advisory Board meeting.
Within the hospitality industry, the pandemic has changed the way we recruit and attract new talent as well as what we’re looking for when hiring. The new job description for commercial teams is evolving quickly. What do we need to look for with new revenue, sales, and marketing talent?
During the recent HSMAI Hotel Management Company Chief Revenue Officer Virtual Executive Roundtable, leaders in revenue management identified the top three challenges facing commercial talent today.
Price adaptations have rapidly moved from being a profit optimization lever to an essential tool for commercial survival in times of massive cost turbulences. Yet, price increases are often implemented quickly and in an indistinguishable manner. What do we do about it?
HSMAI recently hosted its Hotel Management Company Chief Revenue Officer Virtual Executive Roundtable, where revenue optimization leaders discussed a wide range of topics, including forecasting data points, compensation programs, evolving KPIs, food and beverage pricing, and more.
While some challenges persist in the hospitality industry, things are looking up in certain areas, as revenue optimization leaders discussed during the HSMAI Brand Chief Revenue Officer Virtual Executive Roundtable.
Sales, marketing, and revenue optimization talent has always been a key ingredient in the success of the industry, yet now we are facing a new landscape. What has changed over the past two years? How should companies be moving forward?
Professor Breffni Noone discusses what her new course, Hospitality Revenue and Profit Optimization, entails as well as questions industry needs to ask to help aspiring professionals get reengaged with what the hospitality profession has to offer.
But how many of these trends should we actually be considering on a day-to-day or longer-term basis? How do we make sense of it all? The HSMAI Revenue Optimization Advisory Board recently discussed this and shared their thoughts on navigating these new-year trends.
HSMAI’s Revenue Optimization Advisory Board recently discussed the potential impact of commercial solar and EV charging on hotels’ revenue and profit strategy. For revenue optimization professionals who might have this on their radar, here are some considerations that arose from the discussion.
The pandemic has actually created an opportunity for hoteliers to shift revenue strategy and reconfigure their sales teams in a way that may not have been a priority during the previous levels of economic boom and oversupply of RFPs.
Given the current situation of uncertainty, there are a few things that will assist you as you navigate into the new year and think about the direction needed to optimize revenue and profitability.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including David Warman, Principal, Red House Strategy.
Lightning Round presentation at HSMAI’s 2021 ROC Americas by Kelly McGuire, Managing Principal at ZS.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Rhett Hirko, CRME, Global Vice President of Revenue Optimization Preferred Hotels & Resorts.
At HSMAI’s 2021 ROC Americas, Stephen Hambleton, CRME, director of product management at IDeaS gave a presentation on “Why Isn’t It All About (the Guests Like) Me?
HSMAI ROC 2021 Lightning Round presentation by Jennifer Hill, CRME, VP, Client Solutions, Kalibri Labs.
HSMAI ROC 2021 Lightning Round presentation by Dan Skodol, Vice President, Data Science and Analytics, Cendyn.
At HSMAI’s Commercial Strategy Week 2021, two keynote addresses highlighted what the industry can expect in the coming months. Insights from MMGY and Tourism Economics.
How a cross-disciplinary group of brand, HMC, and ownership executives feel about three major challenges facing the hospitality industry.
HSMAI’ ROC 2021 Lightning Round presentation by Monika Morrobel, CRME, CHDM, corporate director of revenue at The Kessler Collection.
Technology is advancing at a lightning pace right now thanks to all of the innovation that has come out of the pandemic, changing how many revenue optimization professionals do their jobs.
Adam Sacks from Tourism Economics spoke about the outlook for hospitality and travel to two HSMAI audiences at Commercial Strategy Week in Dallas, delivering an optimistic outlook about travel recovery, which he says will have four characteristics.
Brands are enjoying 2019 all over again, while hotel management companies are more focused on cross-teams collaboration and how people work, according to participants at HSMAI’s Brand and HMC Chief Revenue Officer Executive Roundtables.
Gregory Cross introduced revenue management to Hilton and helped evolve it at Hyatt. In a new book, he shares his story.
Recently, Villalobos, HSMAI’s 2021 corporate Revenue Optimization Professional of the Year, sat down with HSMAI to share what she loves about revenue management.
Recently, Noone sat down with HSMAI to share what she loves about teaching and how her career has been shaped through the years.
Recently Batra sat down with HSMAI to share how his career has evolved and what this award that will be given out at the upcoming ROC Americas means to him.
In advance of HSMAI’s ROC Americas, presenters from the breakout session “Three Things You Can Do Tomorrow to Improve Profit Optimization at Your Property” gave a preview of the issues and what attendees can expect from their session.
A pioneer in helping the hospitality industry understand big data and distribution, Estis Green has had the kind of career that wins you awards. The latest is HSMAI’s Vanguard Award for Achievement in Revenue Management, which Estis Green will receive during ROC Americas 2021.
Hospitality leaders from HSMAI Europe analyze the results of Global Curate, which brainstormed the most relevant KPIs for the post-pandemic market.
Tourism Economics’ Adam Sacks offers a preview of his general session at HSMAI’s upcoming ROC Americas event — including why he thinks ‘the industry remains strong.’
HSMAI’s Revenue Optimization Advisory Board members recently discussed how their companies are addressing labor shortages, not just today but in the years ahead.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Cesar Wurm, Vice President of Commercial and Revenue Management IHG.
Is the talent shortage hitting hardest at the unit or corporate level? Hospitality executives across functions — sales, marketing, revenue, digital, and assets — says it’s a little bit of both. Or in some cases, a lot.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Dana Cariss, CHDM, Vice President of Revenue Strategy and Distribution, CoralTree Hospitality.
Hotel asset managers and ownership groups have faced unique challenges over the past year and a half. With that in mind, HSMAI hosted its first-ever virtual Hotel Ownership Group Executive Roundtable on June 29 to give them the opportunity to share their thoughts on recovery and how they’re moving forward.
Demand pricing, brand support, and revenue management systems are among the biggest concerns of hospitality chief revenue officers right now— and were prime topics of discussion during HSMAI’s virtual CRO Executive Roundtable on June 17 for revenue professionals from hotel management companies.
One of the biggest issues facing hotel companies right now is making sure that properties and departments are adequately staffed at every level.
Just in time to help you chart a course through recovery, HSMAI’s KPI Workgroup has developed a master list of key performance indicators for hospitality sales, marketing, and revenue optimization — from ADR to YOY Growth.
Here are questions that revenue leaders from across the hospitality industry suggest asking any RMS provider you’re considering.
The shifting realities of revenue management have created new priorities and new must-have features for any RMS. These are the priority features that revenue leaders from across the hospitality industry identified.
Capacity constraints due to physical spacing requirements and staffing shortages, combined with a new kind of traveler have created a new perfect storm – how to balance revenue optimization with reduced service levels and long-term reputation management.
HSMAI) and Revenue Analytics present The New RMS: A Buying Guide, a new white paper that explores modern hotel revenue management systems, including how they have evolved — and how they need to evolve — in the aftermath of the pandemic that has seriously disrupted the hospitality industry.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Eliot Hamlisch, EVP of Loyalty and Revenue Optimization, Wyndham Hotels & Resorts.
New research from the HSMAI Foundation suggests that the talent pipeline is in trouble — which could hinder the recovery that is already underway.
Is there a better way to gauge performance? HSMAI’s KPI Workgroup is making the case for a more holistic revenue approach.
No matter your discipline, business acumen is essential to your career in the hospitality industry. Learning business acumen means getting acquainted with everything you should know about the business world — soft skills, finance, reporting, communications, investing, profitability.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Jonathan Capps, Vice President of Revenue, Charlestowne Hotels.
HSMAI’s exclusive event for Organizational Members will focus on identifying the post-pandemic metrics ‘that help us all speak the same language.’
HSMAI’s Revenue Optimization Advisory Boards insights on the temporary and more permanent effects of the pandemic on RM technology.
We’re profiling the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Sonali Fernando, regional director of revenue for Virgin Hotels.
With many hotel companies having the urgent need to finally focus on profit after a year of tackling other priorities, how can revenue professionals innovate to support a bottom-line strategy? Members of HSMAI’s Revenue Optimization Advisory Board shared their ideas for profit optimization a recent call.
One of the most valuable sources of information when you are working through a crisis and trying to figure out what to do is your peers. With that in mind, HSMAI brought together more than two dozen revenue executives from hotel management companies to share their wealth of knowledge with one another during a virtual Executive Roundtable.
Revenue leaders have a lot on their mind these days — such as planning and innovating to bring revenue back to pre-COVID levels. HSMAI hosted a virtual Brand Chief Revenue Officer Executive Roundtable, bringing together revenue executives to discuss some of the ways they’re doing that.
There is no doubt that the coronavirus pandemic has wreaked havoc on the global hotel industry. But the pandemic presents opportunities as well; but only if we can properly harness the changing consumer behavior once the recovery begins.
Raul Moronta, CRME, CHIA, has had a career path that closely tracks with the growth and evolution of hospitality. Over more than 25 years, he’s gone where the industry has gone, from sales and operations to revenue and commercial strategy.
There’s no shortage of innovative things that members of HSMAI’s Revenue Optimization Advisory Board have tried that could last well beyond the pandemic. Need inspiration for transforming your own hotel revenue operation? Here are a few of the most popular ideas that ROAB members shared on a recent call.
Heidi Gempel, managing partner and founder of HE International, shares her thoughts on how to forecast even though past analytics aren’t relevant and everything is unprecedented.
While we’re all still navigating through what it means to live in this “new normal,” it’s important to understand where we ended the year as we think about moving forward into 2021 with hope on the horizon.
For hotels, loading negotiated rates in a timely manner is key to successful corporate travel sales.
If we think of hotel revenue teams as doctors, they are prescribing strategy to marketing and sales teams. HSMAI’s Revenue Optimization Advisory Board discussed this topic on a recent call and shared what they believed was the prescription for success.
Key takeaways from the HSMAI ROC Middle East session focused on the future of in-person versus virtual or hybrid events.
A Look Back at 2020’s Most Read HSMAI Revenue Optimization Insights.
HSMAI Middle East recently hosted ROC Middle East, a one-day hybrid event. During the closing program, Kempinski Hotels’ Amanda Elder and JA Resorts & Hotels’ Thomas Grundner joined the Dubai College of Tourism’s Jeff Strachan to give an overview of the day.
Tim Wiersma, CRME, recently shared key insights from the HSMAI Recovery Connections session “From Revenue to Profit: Can You Make the Shift?” during a recent interview with HSMAI.
With her latest report, “Nine Months of Covid: Advice From the Global Hotel Industry,” Sherri Kimes has gone broad and deep, partnering with HSMAI and Revinate to survey a thousand hospitality professionals in a hundred countries.
Insights on a career path through sales and revenue, leading to operations, leading to a “triangle approach.”
HSMAI’s Revenue Optimization Advisory Board discussed the importance of UX when it comes to revenue optimization on a recent call, with members noting that presenting data or other information in a seamless way is crucial not just for customers but for internal purposes as well.
A panel at Hospitality Financial and Technology Professionals’ recent CYBER HITEC conference offered a potential revenue source for an industry eager for recovery solutions.
In addition to being more collaborative, the revenue team of the future will be more data-driven, with analytics being an increasingly crucial skillset.
While staffing ramps back up, the revenue team will retain the flexible configurations and operating efficiencies that it has developed in response to the crisis.
How the pandemic is reshaping the hospitality industry in ways that are sure to have a lasting if not permanent impact.
During a Recovery Connections session, IHG’s Sharon Paine, Aimbridge Hospitality’s Angela Englett, and Hilton’s Ivan Calil joined Red House Strategy’s David Warman to discuss how to implement revenue management for multiple properties, how to manage time, and much more.
Layoffs and furloughs have changed everything from how the revenue team is organized to how it operates — including clustering the function among multiple properties.
HSMAI and Revenue Analytics present The New Revenue Team, a white paper offering insights into hospitality revenue during the COVID pandemic. The publication examines revenue teams during the pandemic and after the pandemic, and identifies the right solution for right now.
Recovery Connections session speakers discuss hitting the bullseye when your target shrinks and expands.
Chief global economist at the Economic Outlook Group LLC Bernard Baumohl explained that there are four main factors that will affect the economy over the next year or more: the path of coronavirus, Congress’s next stimulus package, and the outcome of the presidential election.
HSMAI hosted a virtual Executive Roundtable for hospitality chief revenue officers in partnership with Clairvoyix, OTA Insight, Cendyn, STR, and ZS on Oct 6. Here are key takeaways from the group’s discussion.
Members of HSMAI’s Revenue Optimization Advisory Board expressed varying opinions on this matter during a call on Oct. 1. Here are some takeaways from the discussion.
Insights from Tim Wiersma, founder and principal at Revenue Generation LLC and chair of HSMAI’s Revenue Optimization Advisory Board, who led a breakout session on “Revenue Strategies for Recovery” as part of the HSMAI Washington, D.C. Chapter’s State of the Industry event.
The issues haven’t changed dramatically since their last “scouting” exercise conducted in December 2019, but the context has shifted. It is sort of a “same story, different tune” situation.
Carolyn Corda, CMO, ADARA, provides HSMAI insights on their latest traveler trend findings in this video, which features some of the early booking trends that are indicative of demand for the rest of the year as well as highlights some meaningful changes in purchase behavior.
HSMAI’s Revenue Optimization Advisory Board discuss the four revenue-focused topics that will be discussed in HSMAI Recovery Connections sessions.
Gardiner, managing director of revenue management at Best Western, shares his experience of working through the pandemic, including advice for hospitality professionals who are returning from furlough.
McBride talked to HSMAI about that experience, including advice for hospitality professionals who are returning from furlough.