Dorothy Dowling, Principal, Introspect Strategic Advisory Services

Amanda Voss, Vice President Sales, Bellagio, MGM Resorts

David Bowd, Owner, Salt Hotels

Adam Hawthorne, Head of Hospitality Investments, Amstar

Publications & Study Guides

Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape — The CHDM Study Guide – update 2025!

Digital marketing is marketing – and a lot more. And what once was a way to set yourself apart is now a professional necessity.

Whether you’re in hospitality marketing, sales, or revenue optimization, this is your reality. This is your future.

Learn more about the globally recognized certification, the CHDM. It is for established hospitality digital marketing professionals who want to demonstrate their proficiency, and sales, marketing, and revenue optimization professionals who want to expand their current role or move into a digital role, upskill and become more proficient, and better understand how digital marketing intersects with and impacts their areas of responsibility.

Written by hoteliers for hoteliers, this book is the study guide for the Certified Hospitality Digital Marketer (CHDM) certification. Learn more about the CHDM and what it can bring to you and your organization.

Evolving Dynamics: From Revenue Management to Revenue Strategy

Relaunched in April 2023, the remodeled Certified Revenue Management Analyst (CRMA) certification — geared toward college students, recent graduates, and professionals new to the field of revenue management — will help you understand the principles and practices of the art and science of revenue optimization in today’s hotel industry.

• Leverage your CRMA certification as a differentiator from your peers as you seek career opportunities in any role in the hospitality industry.
• Attract the attention of potential employers.
• Affirm your value and expertise to current employers.
• Gain confidence in your understanding of revenue management.

This book is the study guide for the Certified Revenue Management Executive (CRME) certification. Learn more about the CRME and what it can bring to you and your organization.

Certified Hotel Sales Leader (CHSL)

You’re a hotel sales leader and want to be recognized for your knowledge, experience, and capabilities in the discipline.

HSMAI’s Certified Hotel Sales Leader (CHSL) certification recognizes and validates the knowledge, experience, and capabilities of hotel sales leaders.

This book is the study guide for the Certified Revenue Management Executive (CRME) certification. Learn more about the CHSL and what it can bring to you and your organization.