If there’s one word that sums up the future of hospitality commercial strategy, it is unified. At HSMAI, we’ve long talked about the power of cross-disciplinary collaboration.

Brian Hicks, President and CEO of Hospitality Sales & Marketing Association International (HSMAI)   In hospitality, relationships are the key to growth, yet many professionals overlook how powerful a strong network…

In 2024, AI adoption in recruitment within the hospitality industry remains in its infancy. While AI holds the promise of revolutionizing talent acquisition, most organizations are still experimenting, focusing on basic applications like resume screening and job description writing. 

Scott Dahl, Board Member, Room Price Genie, and HSMAI’s 2024 Revenue Optimization Professional Of The Year (Corporate), gave this Lightning Round presentation during the 2024 HSMAI Sales Leader Forum.

Excerpted from the study guide for HSMAI Global’s new Certified Hotel Sales Leader (CHSL) certification, designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies.  

As we observe Mental Health Awareness Month, and as industry leaders grapple with the challenges of burnout and the increasing importance of nurturing the holistic well-being of their employees, the emphasis on mental health and well-being remains paramount. We explore this in an excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024.